Yet another great example of the fan frenzy revolution; a group of local Toronto boys recently won $100,000 with their submission to Doritos Viralocity, a Canadian contest to name a new flavour. The video poked fun at Apple’s new iPad ads creating the new “Spice 2.0” tablet Dorito, “the chip with revolutionary power.”
With so many everyday people creating award winning ideas, the traditional role of marketing is beginning to change. Instead of brainstorming within the walls of a company, social media submissions are fuelling some of the best most clever, cheap, and effective ad ideas.
The marketing power is definitely shifting to the creatively inclined fans. Learn how to harness this power.