Email marketing is one of the best ways to promote your business and to keep in touch with your customers. It is very simple and it can help you reach an unprecedented number of potential customers while staying in touch with current customers.
Most of the time email is meant to increase sales and grow reader loyalty. The most important thing of course is to put interesting and relevant content in the email that people really want to read and want to hear from you again and again. Here are twelve reasons why email marketing will help your company:
1. Low cost
Email marketing is a lot cheaper than a lot of other marketing strategies but has many of the advantages that traditional mail has. You don’t have to pay for printing and postage, which means that it’s one of the cheapest ways to stay in contact with your customers.
2. It’s fast!
With a simple click on the send button your email is sent to your whole mailing list. Of course it can take some time to make the newsletter but after that you are as good as done.
3. It’s easy!
For your marketing to be a success it has to be easy for the recipient to receive, open and read. Another good point is that it’s also easy for you!
4. Push instead of pull
Using websites and RSS are part of a pull strategy; the visitors have to come to your website. With the email you can send your message to remind and re-engage readers. People just have to easily click on a link to get to your site instead of typing in the link. So they’re more likely to visit your website.
5. Personalised
Do research and collect as much information as possible. People will like it when you personalise the email. Email also has the ability to segment, meaning you can split people off into smaller more focused lists.
6. Viral
It is very easy for the receivers of the mail to send it on to one other.
7. Tracking
You can track everything if you have send the email, from how many email were opened, through to each individual link click can be tracked. This means that you can hone your techniques and improve the performance.
8. Testing and improving
Along with the tracking you can test different subject lines, calls to action, use of images and so on.
9. Complementary
Even do email marketing is a great way to promote your website. It does not replace other marketing activities, it’s just an extension. To combine different tactics you can build a very powerful marketing campaign.
10. Opt-in
One of the most important things is to have an email list that is opt-in, which means that you have permission to contact the person. This permission is really important and must not be underestimated. But if you have a great website, you can allow people to sign up for your email newsletters and special offers. This is a great way to get the email to people who are already interested in what you offer or who have already used your products and services.
11. Better for business
If you are sending monthly, fortnightly or weekly emails about specials and business updates customers will keep you top of mind and it’s one of the best ways to keep customers coming back time after time.
12. It builds relationships
Keeping in touch with customers and potential clients on a regular basis is the best way to do relationship marketing. By sending out regular emails your customers will feel connected to your business.